Privacy Policy

Who We Are

LBDIK Consulting operates the Apex Influence brand as a digital marketing consultancy. We are the Data Controller and Data Fiduciary responsible for your personal data under applicable data protection laws, including the India Data Protection Act 2023 (DPDP Act), the General Data Protection Regulation (GDPR), UK GDPR, and the California Consumer Privacy Act (CCPA).

Our Contact Details

• Company: LBDIK Consulting
• Brand: Apex Influence
• Location: Bengaluru, Karnataka, India
• Email: privacy@apexinfluence.in
• Website: https://apexinfluence.in

What Data We Collect

We collect personal data through various interactions with our website and services. The types of data we collect include:

Contact Form Data

When you submit our contact form, we collect:

• Full name
• Email address
• Phone number
• Company name
• Message content

Analytics Data (Google Analytics 4)

We automatically collect information about your interaction with our website, including:

• IP address (anonymised and not linked to you directly)
• Device type and operating system
• Browser type and version
• Pages visited and time spent on each page
• Session duration and frequency
• Referral source (how you reached our site)
• Geographic location (country and city level)

Cookies

We use cookies to enhance your experience. These include:

• Session cookies: necessary for website functionality
• Analytics cookies: to understand user behaviour
• Marketing pixels: Meta Pixel, Google Ads, LinkedIn Insight Tag for ad targeting and conversion tracking
• Consent preferences: to remember your cookie choices

For complete details, see our Cookie Policy.

Communication Data

If you contact us via email or WhatsApp, we collect and retain the content of your messages, along with any attachments, for support and service delivery purposes.

How We Use Your Data

We use the personal data we collect for the following purposes:

Service Delivery & Support

• Respond to your enquiries and requests for information
• Provide consulting services and proposals
• Send order confirmations and service updates
• Deliver customer support and resolve issues

Marketing Communications

• Send newsletters and marketing emails (with your consent)
• Notify you about new services, updates, or promotions relevant to your interests
• Conduct surveys or request feedback (with consent)

Analytics & Website Improvement

• Analyse website usage patterns to improve user experience
• Identify popular content and optimise site performance
• Understand user behaviour to refine our services

Targeted Advertising

• Run targeted advertising campaigns across Meta, Google, and LinkedIn (with consent)
• Track conversion events and campaign effectiveness
• Serve relevant advertisements based on your interests and behaviour

Legal & Compliance

• Comply with legal obligations, tax requirements, and accounting regulations
• Establish, exercise, or defend legal claims
• Prevent fraud and maintain security

Legal Basis for Processing (GDPR Article 6)

We process your personal data under one or more of the following legal bases:

Contract Performance (Article 6(1)(b))

Processing is necessary to perform a contract with you or at your request prior to entering a contract. This applies to service delivery, proposal generation, and responding to enquiries.

Legitimate Interests (Article 6(1)(f))

We process data where we have a legitimate business interest that does not override your rights. This includes:

• Website analytics to improve user experience and functionality
• Fraud prevention and security measures
• Direct marketing to existing customers (where not requiring explicit consent)
• Service improvement and product development

Consent (Article 6(1)(a))

We obtain your explicit consent for:

• Marketing communications and newsletters
• Use of advertising pixels (Meta, Google, LinkedIn)
• Non-essential cookies (beyond strictly necessary ones)
• Certain forms of profiling for ad targeting

You may withdraw consent at any time by contacting us at privacy@apexinfluence.in.

Legal Obligation (Article 6(1)(c))

We process data to comply with legal obligations under Indian tax law, accounting standards, and regulatory requirements.

India DPDP Act 2023 Compliance

As a company serving Indian data subjects, we comply with the Digital Personal Data Protection Act, 2023:

Data Fiduciary

LBDIK Consulting is the Data Fiduciary responsible for determining the purposes and means of processing your personal data. We maintain transparency through this Privacy Policy and a clear grievance redressal mechanism.

Consent Requirements

Under the DPDP Act, we obtain your explicit, informed consent before processing personal data, except where:

• Processing is necessary to fulfill a contract with you
• It is required by law
• You have already provided consent
• It is necessary to protect your vital interests

Data Localisation

Personal data of Indian residents is stored within India. Where international transfers occur (to the EU, UK, or US), we implement appropriate safeguards including Standard Contractual Clauses (SCCs) and data processing agreements.

Rights of Data Principals

Under the DPDP Act, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request erasure of data (subject to exceptions)
• Lodge a grievance with our grievance officer

Grievance Redressal

You may lodge a grievance regarding our data processing practices. We will respond within 30 days of receiving your complaint. If unsatisfied, you may escalate the matter to the Data Protection Board of India.

CCPA Rights (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you the following rights:

Right to Know

You have the right to request what personal information we collect, use, and disclose about you.

Right to Delete

You may request deletion of your personal data, subject to certain exceptions (e.g., data necessary to complete transactions or comply with legal obligations).

Right to Opt-Out of Sale

We do not sell your personal data. We do not exchange your data for monetary or other consideration. However, sharing data with advertising partners for ad targeting may constitute a "sale" under broad CCPA definitions. You may opt out of this sharing by contacting privacy@apexinfluence.in.

Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA rights. You will not be denied service, charged different prices, or receive lower quality of service for exercising your privacy rights.

To exercise any of these rights, contact: privacy@apexinfluence.in. We will respond within 45 days.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law:

Contact Enquiries

Retention Period: 3 years from the date of your enquiry. This allows us to respond to follow-up questions and maintain business records.

Client Data (Active Services)

Retention Period: Duration of the contract plus 7 years. We retain this data to comply with tax, accounting, and legal audit requirements in India.

Analytics Data (Google Analytics 4)

Retention Period: 26 months (default GA4 setting). Data is automatically deleted thereafter unless you extend it.

Marketing Consent Records

Retention Period: Until you withdraw consent, plus 1 additional year. This ensures we can demonstrate your consent if challenged legally.

Cookie Data

See our Cookie Policy for cookie-specific retention periods.

After the retention period expires, we will securely delete or anonymise your data. You may request earlier deletion by contacting privacy@apexinfluence.in, subject to legal obligations.

Data Sharing & Third Parties

We do not sell your personal data. We do not share your data with third parties for their marketing purposes without your explicit consent.

However, we may share your data with the following service providers and partners to deliver our services:

Essential Service Providers

• Google LLC: Analytics (Google Analytics 4) and advertising (Google Ads) for campaign tracking and optimisation
• Meta Platforms Inc.: Meta Pixel for advertising targeting and conversion tracking
• LinkedIn Corporation: LinkedIn Insight Tag for B2B audience insights and retargeting
• Email Service Providers: For sending newsletters and marketing communications (e.g., Mailchimp, SendGrid, or similar)
• Cloud Hosting Providers: For website hosting and data storage

Data Processing Agreements

All third-party service providers process data only as per our instructions, under Data Processing Agreements (DPAs) that comply with GDPR, DPDP Act 2023, and other applicable regulations. They have no independent right to use your data.

Legal Compulsion

We may disclose your data if required by law, court order, or government authority. We will notify you of such requests unless legally prohibited from doing so.

Business Transfers

In the event of a merger, acquisition, bankruptcy, or sale of assets, your personal data may be transferred as part of that transaction. We will notify you and provide choices regarding your data.

International Data Transfers

Our service providers, including Google, Meta, and LinkedIn, may be located outside India. When we transfer your personal data internationally, we implement appropriate safeguards:

For EU/UK Data Subjects (GDPR Compliance)

We rely on Standard Contractual Clauses (SCCs) approved by the European Commission to legitimise transfers to countries without adequacy decisions. SCCs are legally binding commitments ensuring your data receives equivalent protection outside the EU/UK.

For All International Transfers

• We ensure service providers have adequate security measures in place
• We enter into Data Processing Agreements with binding data protection obligations
• We conduct Data Protection Impact Assessments (DPIAs) for high-risk transfers
• We evaluate recipient countries' data protection laws

DPDP Act Compliance

Under the DPDP Act, personal data of Indian residents is primarily stored in India. International transfers require your consent or are based on contractual necessity. We ensure adequate safeguards equivalent to Indian standards.

Your Data Rights

Depending on your location, you have certain rights regarding your personal data:

GDPR Rights (EU & UK Data Subjects)

• Right to Access: Obtain a copy of your personal data and learn how we use it
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data (the "right to be forgotten"), subject to exceptions
• Right to Restrict Processing: Ask us to limit how we use your data
• Right to Data Portability: Receive your data in a portable, machine-readable format and transmit it to another controller
• Right to Object: Oppose processing of your data for marketing, profiling, or legitimate interest purposes
• Right to Withdraw Consent: Withdraw consent for specific processing at any time
• Right to Lodge a Complaint: File a complaint with your national Data Protection Authority

DPDP Act 2023 Rights (Indian Data Subjects)

• Right to Access: Request and receive a copy of your personal data
• Right to Correction: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of data (subject to legal exceptions)
• Right to Lodge a Grievance: File a grievance with our Grievance Officer or the Data Protection Board

CCPA Rights (California Residents)

• Right to Know: Request information about collected, used, and disclosed personal data
• Right to Delete: Request erasure of collected personal data (subject to exceptions)
• Right to Opt-Out: Opt out of the "sale" or "sharing" of personal data for targeted advertising
• Right to Non-Discrimination: No discrimination for exercising your rights

How to Exercise Your Rights

To exercise any of these rights, please submit a written request to:

Email: privacy@apexinfluence.in

Include your full name, email address, and specific request. We will respond within:

• GDPR: 30 days (extendable to 90 days for complex requests)
• DPDP Act: 30 days
• CCPA: 45 days

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyse usage, and serve targeted advertisements. For comprehensive details on the cookies we use, their purposes, and how to manage them, please refer to our Cookie Policy.

Quick Overview

• Strictly Necessary: Required for website functionality (cannot be disabled)
• Analytics: Google Analytics 4 to understand user behaviour
• Marketing/Advertising: Meta Pixel, Google Ads, LinkedIn Insight Tag for targeted ads
• Functional: Language and region preferences

Cookie Consent

On your first visit, we display a cookie consent banner. You can:

• Accept all cookies
• Reject non-essential cookies
• Customise which cookie categories to accept
• Change your choices anytime via the "Manage Cookies" button

Browser Controls & Opt-Out

You can disable cookies through your browser settings. You can also opt out of specific tracking:

• Google Analytics: Google Analytics Opt-Out Browser Add-on
• Meta: Meta Pixel Opt-Out
• Your Privacy Choices: Visit Digital Advertising Alliance

Children's Privacy

Our website and services are not directed at individuals under 18 years of age. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a child, we will delete it immediately. If you believe we have collected information from a minor, please contact us at privacy@apexinfluence.in.

Security of Your Data

We implement industry-standard technical, administrative, and physical security measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These include:

• Encryption of data in transit and at rest (HTTPS/TLS)
• Secure data centres with access controls
• Regular security audits and assessments
• Restricted access to personal data on a need-to-know basis
• Employee data protection training

While we strive to protect your data, no security system is completely impenetrable. We cannot guarantee absolute security. If a data breach occurs, we will notify affected individuals and relevant authorities as required by law.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other factors. We will notify you of significant changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date at the top of this page
• Sending you a notification email for major changes

Your continued use of our website after changes have been posted constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically to stay informed of how we protect your data.

Contact Us & Grievance Officer

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact: