The gap between
a lead and a customer
is mostly manual work.
A lead fills a form at 9:45pm on a Sunday. Your team sees it Monday morning. They call twice. No answer. They move on. That lead went to your competitor who responded in 3 minutes via WhatsApp at 9:46pm.
Speed-to-lead is the single most powerful conversion lever most Indian businesses ignore. Research from Harvard Business Review shows businesses that contact leads within 5 minutes are 100x more likely to connect than those that call after 30 minutes. At 24 hours, the lead is essentially cold.
Marketing automation solves this permanently. Form fill, WhatsApp message, ad lead, missed call: every trigger fires an instant response sequence. No human required until the lead is warm, qualified, and ready to talk.
Twelve workflows that
run your growth system.
Lead Capture → CRM
Form fills from your website, Facebook Lead Ads, and Google Ads Extensions automatically create CRM records with source attribution, UTM data, and timestamp. Zero manual entry.
Instant WhatsApp Response
Every new lead gets a personalised WhatsApp within 60 seconds, any time, any day. Personalised with their name and service enquired about. Includes next steps and your team's availability.
Lead Qualification Sequence
Automated WhatsApp flow asks three to five qualifying questions. Responses update the CRM record. High-intent leads flagged and routed to sales immediately. Low-intent leads enter a nurture sequence.
Team Alerts
Hot leads trigger instant WhatsApp or Telegram notifications to the relevant sales rep, with full lead details, qualification answers, and a direct click-to-call link. No checking CRM dashboards.
Appointment Reminders
Booked appointments get a confirmation WhatsApp immediately, a reminder 24 hours before, and another 1 hour before. No-shows trigger an automatic reschedule sequence. Reduces no-shows by 40 to 60%.
Re-engagement Drip
Leads that don't convert immediately enter a 14-day WhatsApp + email sequence with relevant content, case studies, and soft CTAs. Many conversions happen between day 8 and day 12. This sequence captures them automatically.
Post-Sale Onboarding
New customers receive a structured onboarding sequence: welcome message, key contacts, what to expect, and a first-week check-in. Reduces early churn and support load. Handcrafted per service type.
Review Request
Between 14 and 21 days after service delivery, an automated WhatsApp asks for a Google review or testimonial. Personalised and timed for peak satisfaction. Dramatically increases review volume without manual prompting.
Referral Trigger
Happy customers (identified by response to a satisfaction check) are automatically asked for referrals with a referral code or direct message template. Referral tracking built into CRM.
Invoice & Payment Reminders
Automated payment reminder sequence for service businesses and software vendors. Friendly WhatsApp on due date, follow-up 3 days later, escalation to owner at 7 days overdue. Reduces DSO without awkward calls.
Seasonal Campaigns
Festival campaigns (Diwali, Akshaya Tritiya, Ugadi) triggered automatically to your customer database via WhatsApp. Segment-specific messages for past buyers, enquired-not-bought, and dormant customers. Scheduled months in advance.
Reporting Automation
Weekly and monthly performance reports automatically generated and sent to stakeholders via WhatsApp or email. Lead count, conversion rate, campaign spend, and revenue, pulled from Google Ads, Meta, and CRM automatically.
n8n + WhatsApp API +
AI. The automation backbone.
Why n8n?
n8n is the automation platform we build on: open-source, self-hosted, and extraordinarily flexible. Unlike Zapier or Make.com, n8n can run on your own server (no usage-based pricing that explodes at scale), handles complex branching logic, and connects to virtually any API including Indian-specific services like Razorpay, MSG91, and Exotel.
We self-host n8n for each client on an Indian server, so your automation data doesn't leave Indian servers and there are no per-task fees as your volume grows.
WhatsApp Business API
We use the official WhatsApp Business API (via WATI, Interakt, or AiSensy), not unofficial automation tools that risk account bans. Official API access means: high message delivery rates, verified business sender, template message approval, and the ability to handle high volumes without throttling.
Setup includes: BSP account setup, number registration and verification, template message creation and Meta approval, webhook configuration, and integration with your CRM and n8n workflows.
Frequently Asked Questions
How long does it take to set up marketing automation?
A basic automation setup covering lead capture to CRM, instant WhatsApp response, and team alerts takes 5 to 7 days. A full automation stack with qualification flows, appointment booking, re-engagement sequences, and reporting takes 3 to 4 weeks. We build in phases and you start seeing lead response improvements in week one.
Do I need a CRM before you can set up automation?
Not necessarily. We can connect automation to a Google Sheet as a starting point. It works as a simple CRM for businesses with under 200 leads/month. For higher volumes or businesses with complex pipelines, we recommend a proper CRM. We can set up Zoho CRM, HubSpot, or build a custom CRM as part of the engagement.
Is WhatsApp automation legal and safe from banning?
Official WhatsApp Business API automation is fully legal and Meta-sanctioned. The risk of banning comes from unofficial tools (WhatsApp Web automation, WA bots using unofficial APIs). All automation we build uses the official API with approved message templates, so there is no ban risk. Your business number remains in good standing.
What's the difference between n8n and Zapier?
Zapier charges per task (automation run), and those costs can become prohibitive at scale. n8n is open-source and self-hosted, a fixed server cost regardless of how many automations run. Zapier is easier to start with; n8n is more powerful for complex workflows and more cost-effective at scale. For Indian SMEs running 10,000+ automation tasks per month, n8n is significantly cheaper.
Can you connect automation to my existing software?
Yes, if your existing software has an API or webhook support. We've integrated with Zoho, HubSpot, Freshsales, Tally, Razorpay, Google Sheets, Notion, Slack, Telegram, MSG91, and dozens of other platforms. For software without APIs, we can often scrape or use email parsing as a workaround. During the discovery session, we audit your current tools and design the integration architecture.
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