PG & Managed Accommodation

Keep Your PG at 95% Occupancy Year-Round, Not Just During Admission Season

Specialist digital marketing for PG owners, hostels, and co-living operators in India. Google Ads, NoBroker listing strategy, Instagram, and WhatsApp vacancy fill campaigns to maintain year-round occupancy.

30 min
Free strategy session
Upfront
CPL projections agreed before we start

Why PG & Managed Accommodation Businesses Struggle Online

Specialist digital marketing for PG owners, hostels, and co-living operators in India. Google Ads, NoBroker listing strategy, Instagram, and WhatsApp vacancy fill campaigns to maintain year-round occupancy.

Peak-Trough Occupancy

PGs fill during July-August admissions and drop 20 to 30% in November to January. The operators who maintain 90%+ year-round do so by running continuous marketing, not bursts.

100% Platform Dependency

PGs that depend on NoBroker, MagicBricks, or 99acres pay 15 to 25% commission and have no direct tenant relationship. Building a Google and Instagram presence generates direct inquiries at zero commission.

No Digital Visibility

Most PG owners have a NoBroker listing and nothing else. A student searching "PG near [college name]" finds only platform aggregators. A PG with even a basic Google Business Profile and landing page appears in direct search results.

No Retention or Referral System

A happy current tenant refers 1.2 new tenants on average if asked. Most PG owners never run a referral programme. A simple "refer a friend, get 500 off next month" WhatsApp message converts at 18 to 25%.

Marketing Services for PG & Managed Accommodation

Google Ads

Specialist Google Ads for PG & Managed Accommodation businesses in India.

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GBP Optimisation

Specialist GBP Optimisation for PG & Managed Accommodation businesses in India.

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Instagram Content

Specialist Instagram Content for PG & Managed Accommodation businesses in India.

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WhatsApp Occupancy

Specialist WhatsApp Occupancy for PG & Managed Accommodation businesses in India.

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Referral System

Specialist Referral System for PG & Managed Accommodation businesses in India.

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Platform Strategy

Specialist Platform Strategy for PG & Managed Accommodation businesses in India.

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Frequently Asked Questions

How does marketing for PG & Managed Accommodation work?
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We start with a 30-minute strategy session to understand your business, buyer, and current marketing. We then build and launch campaigns within 2 weeks and report monthly on leads and pipeline.
What does Apex charge for PG & Managed Accommodation marketing?
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Retainers start at Rs 20,000 per month. The exact scope depends on your business size and growth targets. CPL projections are agreed upfront before any engagement begins.

Ready to Grow Your PG & Managed Accommodation Business?

Book a free 30-minute strategy session. No pitch -- just clarity on what marketing will actually move the needle for PG & Managed Accommodation businesses.

Call +91 97402 00860

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