Slow to start.
Impossible to stop.
The businesses that win at SEO in India are the ones that treat it like infrastructure, not a monthly service you turn on and off. Three months of real SEO work can take 6-12 months to show up in traffic. But after 18 months, it's your cheapest, highest-intent lead source.
We work with two types of SEO clients: businesses that have zero organic presence and need to build from scratch, and businesses that rank for some terms but haven't systemised their content or fixed their technical foundation.
In both cases, we start with a full technical audit, keyword architecture, and competitive analysis, then build a 6-month content and link plan before writing a single article. Strategy before execution, every time.
Three pillars.
Every month.
Technical SEO
The foundation everything else depends on. Core Web Vitals (LCP, FID, CLS), crawlability, indexability, site speed, mobile usability, structured data (schema markup), canonical tags, hreflang, redirect chains, duplicate content, and XML sitemaps. Audited monthly, issues prioritised by traffic impact.
Content Architecture
Keyword research mapped to a pillar-cluster content model. Pillar pages (like this one) cover broad topics comprehensively. Cluster pages go deep on sub-topics and link back to the pillar. This structure tells Google you have topical authority, not just a collection of random articles.
Local SEO & GBP
For Indian businesses with physical locations (gold buyers, clinics, real estate offices, coworking spaces), local SEO is often the highest-ROI channel. Google Business Profile optimisation, local citation building, review generation strategy, and local content targeting city + service keywords.
AI does the digging.
Our strategists do the deciding.
Before we touch a single page, we run a full-site quality audit. Every URL on your website is crawled and lined up against its own numbers, so each page gets one clear decision instead of a vague "we will take a look". Software does the digging at a scale no team can match by hand in a week. A senior strategist makes the calls. That second part is the whole job, and it stays human.
Every URL crawled and scored on one sheet
We crawl your entire site and pull each page together with the numbers that decide its fate: rankings, clicks and impressions from Search Console, sessions, conversions and revenue from Analytics, backlinks and referring domains, plus on-page signals like word count, title, meta and status code. Every page on your site ends up on one sheet with every SEO signal beside it. Nothing hides.
Each page tagged by the job it does
We label every URL by its purpose: home, service and pillar pages, location landers, product pages, blog and cluster posts. Tagging by page type is how we see the real shape of the site and set priorities by template, instead of guessing one URL at a time. It also exposes the orphan pages and thin duplicates that quietly drag a site down.
One decision per page: keep, improve, merge, redirect or remove
This is the heart of the audit. Every URL is assigned a single action. Pages that earn, we keep and protect. Underperformers with real potential, we rewrite and improve. Thin, overlapping pages, we merge into one stronger page. Dead pages that still hold link equity, we 301 redirect. True dead weight, we remove, so crawl budget and authority flow to the pages that actually bring leads.
Technical, content and link priorities, ranked by revenue
From the same data we surface the technical faults that cost traffic, the content and keyword gaps worth filling, and the specific backlink targets worth chasing. Everything is ranked by revenue impact and India-specific demand: price-led searches, "near me" intent, Kannada-plus-English queries, festive-season spikes, and how you show up in AI answers like Google AI Overviews, ChatGPT and Perplexity.
A costed project plan, executed in focused sprints
The audit becomes a prioritised project plan, sequenced by impact, not a sixty-page PDF that sits in a drawer. We ship the work in monthly sprints, highest-impact items first: technical fixes go live, weak pages get rewritten, schema is added, your Google Business Profile and local citations are tuned for the map pack, new pillar and cluster content is published on cadence, and quality links are built. You see movement early.
Measure, re-audit, compound
Every month we report organic growth, ranking movement, leads and the exact fixes shipped, in plain numbers on a 30-minute call. Then we run the audit again, because a site is never finished. New issues get caught the week they appear, and the gains compound instead of quietly decaying.
What we audit and fix
in the first 30 days.
- Core Web Vitals: LCP under 2.5s, CLS under 0.1, FID under 100ms
- Mobile usability: no viewport issues, tap targets properly spaced
- Crawl budget: robots.txt, XML sitemap, noindex tags verified
- Canonical tags: self-referencing canonicals on all pages, no duplicates
- Redirect audit: no chains, no loops, 301s correctly implemented
- Schema markup: Organization, Article, FAQPage, LocalBusiness, Product
- Heading structure: single H1, logical H2/H3 hierarchy, keywords in headings
- Image optimisation: WebP format, descriptive alt tags, lazy loading
- Internal linking: pillar pages linked from cluster pages, orphan pages identified
- Page speed: TTFB under 600ms, render-blocking resources eliminated
- HTTPS: full SSL, no mixed content warnings, HSTS header enabled
- Meta descriptions: unique, 150-160 characters, includes target keyword
- Title tags: under 60 characters, primary keyword first
- 404 error audit: broken internal links identified and fixed
- Duplicate content: pagination handled, URL parameters managed
- Google Search Console: coverage report clean, rich results verified
How we find keywords
that actually convert.
The Keyword Tiers We Target
We map every keyword to one of three commercial intent tiers:
Tier 1 (Transactional): "digital marketing agency Bangalore", "gold buyer near me", "2BHK flat Whitefield". High intent, high competition, direct lead generation. These are the pillar page targets.
Tier 2 (Informational): "how to increase real estate leads India", "best time to sell gold in Bangalore". Medium intent, lower competition. These are blog and cluster content targets. They drive traffic and build authority.
Tier 3 (Local Variations): City + service + neighbourhood combinations. "interior designer Indiranagar", "coworking space Koramangala", "gold buying shop Jayanagar". High conversion, often ignored by large agencies.
India-Specific Keyword Patterns
Indian search behaviour has distinct patterns that affect keyword strategy:
- Price-intent keywords perform strongly: "interior design cost Bangalore", "Google Ads charges India"
- Regional language keywords ignored by most agencies: Kannada + English hybrid searches growing
- Seasonal patterns: Diwali, Akshaya Tritiya, wedding season spikes in gold and jewellery
- "Near me" searches massively underdeveloped. Google Business Profile is step one
- Comparison keywords: "Zoho vs Salesforce India", "Facebook Ads vs Google Ads", high conversion
Pick the package
that fits your stage.
Foundation
Best for a single-location local business starting from zero
- Full 15-step technical + content audit (month 1)
- Keyword research + map (~30 keywords)
- On-page optimisation for 10 pages
- 2 blog posts/month (1,200+ words)
- Google Business Profile management
- Monthly GSC + GA4 report + 30-min call
Growth Most popular
Best for a business with some presence, ready to scale
- Everything in Foundation
- 5 blog posts/month (1,500-3,000 words)
- Link building (5-8 quality backlinks/mo)
- Schema markup for all pages
- Competitor content gap analysis
- Local citation building
Authority
Best for multi-location or competitive-niche brands going for category leadership
- Everything in Growth
- 8-12 content pieces/month
- Digital PR and media outreach
- 10-15 backlinks/month
- Conversion rate optimisation
- Dedicated SEO strategist
Every engagement starts with a full audit and a costed sprint plan before you commit. Minimum commitment: 6 months, because SEO results compound and short engagements rarely produce meaningful organic traffic. We do not guarantee rankings; we commit to the work and report it every month.
Choose your lane.
The same engine, tuned to how buyers search in your industry: the keywords that pay, the proof that fits, and the plan we would build first.
Real Estate SEO
Project and locality pages that rank when buyers search, two weeks before they open a portal. SEO for real estate developers and builders.
Jewellery SEO
Near me, bridal and gold rate pages that fill the counter before the festival rush. SEO for jewellers and jewellery brands.
Interior Design SEO
Project type and locality pages that turn browsers into qualified consultations. SEO for interior design studios.
Coworking SEO
Micro market pages that fill desks without aggregator commissions. SEO for coworking and managed office operators.
Gold Buying SEO
Own the local map pack for sellers searching to release old gold. SEO for gold buying businesses.
Frequently Asked Questions
How long does SEO take to show results in India?
Technical fixes can improve crawl efficiency within weeks, but organic ranking improvements typically take 3 to 6 months for low-competition keywords and 6 to 12 months for competitive terms. This is not because of slow implementation. It's how Google works. It needs to crawl your content, index it, test its ranking against competitors, and accumulate engagement signals. The payoff is that once you rank, traffic is free and compounds monthly.
Is local SEO different from national SEO?
Yes, significantly. Local SEO targets searches with geographic intent: 'digital marketing agency Bangalore', 'gold buyer JP Nagar'. The primary ranking factors are Google Business Profile completeness, local citations (NAP consistency across directories), proximity to the searcher, and localised content. National SEO competes on domain authority and content depth at scale. Most Indian SMEs should prioritise local SEO before national SEO.
Do you guarantee rankings?
No ethical SEO agency guarantees specific rankings, because Google's algorithm is Google's algorithm, not ours. What we commit to is the work: complete technical implementation, content published on schedule, link building executed, and monthly reporting. We set realistic traffic and ranking projections based on competitive analysis and share them with you before starting. If we're behind the projections at month 4, we diagnose and course-correct.
Should I do SEO or Google Ads?
Both, eventually, but for different stages. Google Ads gives you immediate traffic and conversion data while your SEO compounds. SEO gives you compounding organic traffic that doesn't stop when you turn off spend. The optimal strategy: run Google Ads from month 1 to generate revenue, use the keyword conversion data from Google Ads to prioritise SEO content, and reduce ad spend on terms where you've achieved strong organic rankings, usually around month 9 to 12.
What does a monthly SEO report include?
Our monthly report covers: organic session growth vs. prior month and same month prior year; keyword ranking changes for your target keywords; top 10 pages by organic traffic and conversion rate; backlinks acquired; technical issues fixed and any new issues identified; GSC coverage report status; and content published that month with early engagement metrics. We present this in a 30-minute monthly call.
What is included in each SEO package?
Foundation (₹25,000/mo) is for a single-location local business: full audit, keyword map, on-page for 10 pages, 2 posts a month, Google Business Profile management and a monthly report. Growth (₹50,000/mo) adds 5 posts a month, 5 to 8 backlinks, schema across the site, competitor gap analysis and local citations. Authority (₹1,00,000/mo) adds 8 to 12 content pieces, digital PR, 10 to 15 backlinks, conversion rate optimisation and a dedicated strategist. Minimum 6-month commitment, because SEO compounds.
What tools do you use for SEO?
Google Search Console and GA4 for the source-of-truth data, a site crawler for the full technical audit, a rank tracker for keyword movement, and an industry keyword and backlink tool of the Ahrefs and SEMrush class for competitor and link research. We use AI to synthesise the audit and draft content at the strategist's direction, but every decision is made by a senior human strategist.
Do you do SEO for businesses outside Bangalore or outside India?
Yes. We work with clients across India and serve international clients as well. SEO delivery is remote and our methodology is location-agnostic; for local SEO we tune Google Business Profile, citations and city-level content to each market. We also offer white-label SEO for agencies that want us to deliver under their brand.
How do we get started?
It starts with a free strategy call and an audit of your current setup. We then share a costed, prioritised sprint plan and realistic projections before you commit to anything. Once you are on board, onboarding and the first technical fixes begin in week one.
Can you do SEO for my specific industry?
Yes. We run industry-specific SEO with dedicated playbooks for gold buyers, jewellers, real estate, interior designers, coworking spaces, doctors and clinics, lawyers, restaurants and more. Each industry gets a keyword map and proof tuned to how buyers actually search in that sector, not a generic template.