Slow to start.
Impossible to stop.
The businesses that win at SEO in India are the ones that treat it like infrastructure, not a monthly service you turn on and off. Three months of real SEO work can take 6–12 months to show up in traffic. But after 18 months, it's your cheapest, highest-intent lead source.
We work with two types of SEO clients: businesses that have zero organic presence and need to build from scratch, and businesses that rank for some terms but haven't systemised their content or fixed their technical foundation.
In both cases, we start with a full technical audit, keyword architecture, and competitive analysis, then build a 6-month content and link plan before writing a single article. Strategy before execution, every time.
Three pillars.
Every month.
Technical SEO
The foundation everything else depends on. Core Web Vitals (LCP, FID, CLS), crawlability, indexability, site speed, mobile usability, structured data (schema markup), canonical tags, hreflang, redirect chains, duplicate content, and XML sitemaps. Audited monthly, issues prioritised by traffic impact.
Content Architecture
Keyword research mapped to a pillar-cluster content model. Pillar pages (like this one) cover broad topics comprehensively. Cluster pages go deep on sub-topics and link back to the pillar. This structure tells Google you have topical authority, not just a collection of random articles.
Local SEO & GBP
For Indian businesses with physical locations (gold buyers, clinics, real estate offices, coworking spaces), local SEO is often the highest-ROI channel. Google Business Profile optimisation, local citation building, review generation strategy, and local content targeting city + service keywords.
AI does the digging.
Our strategists do the deciding.
The audit that legacy agencies spread across three weeks of manual checking, we map and score in a day. Software finds every issue at machine speed and scale. Then a senior strategist decides what is actually worth fixing first for your revenue. That second part is the whole job, and it is still human.
Machine-speed audit, in hours not weeks
We point our AI audit stack at your entire site. It crawls every URL and runs four reviews in parallel: technical health, on-page and content, keyword and intent gaps, and AI-search visibility (how you appear in Google AI Overviews, ChatGPT and Perplexity). Nothing gets skipped because someone ran out of hours. You get a scored, prioritised issue list, not a vague "we'll take a look".
A strategist sets the priorities
A senior strategist reads the full audit and does the part software cannot: decides what matters. We rank every issue and opportunity by revenue impact and by India-specific intent, the price-led searches, the "near me" demand, the Kannada-plus-English queries and the festive-season spikes, then turn it into a keyword architecture and a six-month roadmap. The machine finds everything. We choose what to do first.
Execution in focused sprints
We ship the plan, not a PDF. Technical fixes go live, weak pages get rewritten, schema is added, new pillar and cluster content is published on cadence, and quality backlinks are built. Each sprint attacks the highest-impact items first, so you see movement early instead of waiting half a year for one big reveal.
Built for local and AI search, not just blue links
Most Indian buyers now start on Google Maps or simply ask an AI assistant. We optimise your Google Business Profile and local citations for the map pack, and we structure your content so AI answer engines cite you, not only rank you. This is the visibility layer most agencies still ignore, and the same one the AI-audit tools are built to measure.
Measure, re-audit, compound
Every month we report organic growth, ranking movement, leads and the exact fixes shipped, in plain numbers on a 30-minute call. Then we re-run the audit, because a site is never finished. Issues get caught the week they appear, and the gains compound instead of quietly decaying.
What we audit and fix
in the first 30 days.
- Core Web Vitals: LCP under 2.5s, CLS under 0.1, FID under 100ms
- Mobile usability: no viewport issues, tap targets properly spaced
- Crawl budget: robots.txt, XML sitemap, noindex tags verified
- Canonical tags: self-referencing canonicals on all pages, no duplicates
- Redirect audit: no chains, no loops, 301s correctly implemented
- Schema markup: Organization, Article, FAQPage, LocalBusiness, Product
- Heading structure: single H1, logical H2/H3 hierarchy, keywords in headings
- Image optimisation: WebP format, descriptive alt tags, lazy loading
- Internal linking: pillar pages linked from cluster pages, orphan pages identified
- Page speed: TTFB under 600ms, render-blocking resources eliminated
- HTTPS: full SSL, no mixed content warnings, HSTS header enabled
- Meta descriptions: unique, 150–160 characters, includes target keyword
- Title tags: under 60 characters, primary keyword first
- 404 error audit: broken internal links identified and fixed
- Duplicate content: pagination handled, URL parameters managed
- Google Search Console: coverage report clean, rich results verified
How we find keywords
that actually convert.
The Keyword Tiers We Target
We map every keyword to one of three commercial intent tiers:
Tier 1 (Transactional): "digital marketing agency Bangalore", "gold buyer near me", "2BHK flat Whitefield". High intent, high competition, direct lead generation. These are the pillar page targets.
Tier 2 (Informational): "how to increase real estate leads India", "best time to sell gold in Bangalore". Medium intent, lower competition. These are blog and cluster content targets. They drive traffic and build authority.
Tier 3 (Local Variations): City + service + neighbourhood combinations. "interior designer Indiranagar", "coworking space Koramangala", "gold buying shop Jayanagar". High conversion, often ignored by large agencies.
India-Specific Keyword Patterns
Indian search behaviour has distinct patterns that affect keyword strategy:
- Price-intent keywords perform strongly: "interior design cost Bangalore", "Google Ads charges India"
- Regional language keywords ignored by most agencies: Kannada + English hybrid searches growing
- Seasonal patterns: Diwali, Akshaya Tritiya, wedding season spikes in gold and jewellery
- "Near me" searches massively underdeveloped. Google Business Profile is step one
- Comparison keywords: "Zoho vs Salesforce India", "Facebook Ads vs Google Ads", high conversion
SEO retainer pricing.
Foundation
- Full technical SEO audit (month 1)
- On-page optimisation for 10 pages
- 2 blog posts/month (1,200+ words)
- Google Business Profile management
- Monthly GSC + GA4 report
Growth
- Everything in Foundation
- 5 blog posts/month (1,500–3,000 words)
- Link building (5–8 quality backlinks/mo)
- Schema markup for all pages
- Competitor content gap analysis
- Local citation building
Authority
- Everything in Growth
- 8–12 content pieces/month
- Digital PR and media outreach
- 10–15 backlinks/month
- Conversion rate optimisation
- Dedicated SEO strategist
Minimum commitment: 6 months. SEO results compound, and short engagements rarely produce meaningful organic traffic.
Choose your lane.
The same engine, tuned to how buyers search in your industry: the keywords that pay, the proof that fits, and the plan we would build first.
Real Estate SEO
Project and locality pages that rank when buyers search, two weeks before they open a portal. SEO for real estate developers and builders.
Jewellery SEO
Near me, bridal and gold rate pages that fill the counter before the festival rush. SEO for jewellers and jewellery brands.
Interior Design SEO
Project type and locality pages that turn browsers into qualified consultations. SEO for interior design studios.
Coworking SEO
Micro market pages that fill desks without aggregator commissions. SEO for coworking and managed office operators.
Gold Buying SEO
Own the local map pack for sellers searching to release old gold. SEO for gold buying businesses.
Frequently Asked Questions
How long does SEO take to show results in India?
Technical fixes can improve crawl efficiency within weeks, but organic ranking improvements typically take 3 to 6 months for low-competition keywords and 6 to 12 months for competitive terms. This is not because of slow implementation. It's how Google works. It needs to crawl your content, index it, test its ranking against competitors, and accumulate engagement signals. The payoff is that once you rank, traffic is free and compounds monthly.
Is local SEO different from national SEO?
Yes, significantly. Local SEO targets searches with geographic intent: 'digital marketing agency Bangalore', 'gold buyer JP Nagar'. The primary ranking factors are Google Business Profile completeness, local citations (NAP consistency across directories), proximity to the searcher, and localised content. National SEO competes on domain authority and content depth at scale. Most Indian SMEs should prioritise local SEO before national SEO.
Do you guarantee rankings?
No ethical SEO agency guarantees specific rankings, because Google's algorithm is Google's algorithm, not ours. What we commit to is the work: complete technical implementation, content published on schedule, link building executed, and monthly reporting. We set realistic traffic and ranking projections based on competitive analysis and share them with you before starting. If we're behind the projections at month 4, we diagnose and course-correct.
Should I do SEO or Google Ads?
Both, eventually, but for different stages. Google Ads gives you immediate traffic and conversion data while your SEO compounds. SEO gives you compounding organic traffic that doesn't stop when you turn off spend. The optimal strategy: run Google Ads from month 1 to generate revenue, use the keyword conversion data from Google Ads to prioritise SEO content, and reduce ad spend on terms where you've achieved strong organic rankings, usually around month 9 to 12.
What does a monthly SEO report include?
Our monthly report covers: organic session growth vs. prior month and same month prior year; keyword ranking changes for your target keywords; top 10 pages by organic traffic and conversion rate; backlinks acquired; technical issues fixed and any new issues identified; GSC coverage report status; and content published that month with early engagement metrics. We present this in a 30-minute monthly call.