We build the system your business actually runs on: billing, customer records, stock, approvals, reports. Fixed scope, milestone billing, your code in your name. We know what it takes because we build and run software of our own.
Fixed fee per milestone in writing after a scoping sprint. Ready product: our gold buying ERP at Rs 50,000 a year for up to three branches.
Twelve sheets, three versions, and one person who knows which is current. When they are on leave the business slows, and when they leave it stops. That is not a software problem yet, but it becomes one the day you open a second branch.
The packaged software does most of what you need, so your team works around the rest with WhatsApp messages, paper and memory. The 30 percent it does not fit is usually the part that makes your business different.
Someone built a system three years ago, took the code with them, and now nobody can change a field. You are paying for hosting you do not control on software you cannot read.
Our method is boring on purpose: write down what the business does, build exactly that, ship it in stages, hand over everything.
Most custom software projects in India fail before a line of code is written, at the moment someone says "just build us an ERP". An ERP is not a thing you build, it is a label for twenty workflows that each need a decision. So we begin with a scoping sprint where we sit with the people who do the work and write down, screen by screen, what the system must do on a normal Tuesday: who logs in, what they see, what they enter, what has to be approved, what gets printed, what gets reported. That document is the contract. You can take it to anyone. Most clients take it to us.
Then we build in milestones you can use. The first release is deliberately small, often one module that replaces the most painful sheet, because a system your team is using in week six teaches us more than a complete system nobody has touched. Each milestone has a fixed price and a definition of done that you sign off. Scope changes are written down and priced, not absorbed quietly into delay. This is also how we keep the budget honest: you always know what the next release costs and what it replaces.
We choose the stack for the job, not for the resume. A branch-based business on shared hosting with a non-technical owner gets a PHP and MySQL system that any local developer can maintain for a decade. A multi-tenant product that must scale across customers gets Next.js, Postgres and a managed platform. A background job that reads messages and calls a model gets a small Node or Python service. We have built all three in our own products, and we will explain the trade-off in plain words before you choose.
Everything is yours. The repository, the hosting account, the domain, the database and the documentation sit in your name from day one, and we work on access you grant. The system is built so that a different team could take it over, because the question "what if these people disappear" is the right one to ask, and the answer should not be "then we are stuck".
| Licence a ready product | Build custom | |
|---|---|---|
| When | Your trade matches a product we already run; today that is gold buying | Your process is your advantage, or no product fits |
| What you pay | Gold ERP: Rs 50,000 a year for one to three branches, setup and training included; Rs 20,000 a year per branch beyond three | Fixed price per milestone after the scoping sprint; the ranges on our ERP and CRM page start at Rs 1,20,000 for a simple CRM |
| Time to use it | Days | First usable release in four to eight weeks |
| Who owns what | Software licensed, not sold; your data is yours and handed over as CSV at the end of a term | Repository, hosting, domain, database and documentation in your name from day one |
Systems for the trades and services that make up Indian business, with the Indian specifics built in rather than bolted on.
Industry-specific billing with the fields, formats and reports your trade needs: multi-branch, rate-of-the-day, part payments, credit, print formats, and exports your accountant can use. Indian owners search for billing software, not ERP, and this is why.
Enquiry to customer to repeat customer, with follow-up tasks, WhatsApp and call logs, assignment rules and the source of every lead. Built the way we built our own ERP and CRM work for the gold trade.
Stock, purchases, approvals, daily closing and head-office reporting across branches, with roles so a branch manager sees their branch and the owner sees everything. Our gold buying ERP is this shape.
A login where your customers, dealers or channel partners see their orders, statuses, documents and invoices without calling your office. See application development for web portals and SaaS.
Connecting what you have: Tally, Zoho, Razorpay, Google Sheets, the WhatsApp Business API, your bank exports, your vendors. Scheduled syncs, webhooks, and the AI automation layer when a step needs judgement.
Inherited a system with no developer? We audit the code, secure it, document it, and either stabilise it or plan a staged replacement. Pairs with our website security plans for the hosting side.
Anyone can show a logo wall. We would rather show you products we built, own and run.
A multi-branch ERP for gold buying businesses: purchase, pledge release, rate-of-the-day, KYC, branch closing, head-office reporting. Runs in production for one multi-branch gold buying operation and is offered to others under licence at Rs 50,000 a year for up to three branches; a licensee today is an early licensee. Guided demo access is issued after a call.
The 14 free tools on this site, from the SEO checker to the malware surface scan, are server-side applications handling public traffic, abuse attempts and bad input every day. Open one now. Software that survives the open internet is the test we hold ourselves to.
Our own site runs 295 sitemap URLs, every one hand built and schema marked, and all 426 JSON-LD blocks across them parse valid, verified by our own crawler on 8 October 2026. Every lead form is spam gated with a honeypot, a signed token and rate limiting, and every lead carries page-level attribution. The discipline you can inspect in the page source is the discipline we bring to yours.
The scoping sprint ends in a document that lists every screen, role, rule and integration with a fixed price per milestone. It is yours whether or not you build with us. Ask for a sample on the call.
Every page in this line is signed by Indraa Kumar D, who runs the scoping sprint and answers the call. You can read who you are dealing with before you fill a form.
No invented client counts, no awards we did not win, no results we cannot defend on a call. Ask for references on the scoping call and we will tell you exactly what we can share and under what terms.
Sometimes the right answer is a packaged tool at a small monthly fee and a better process. We will tell you.
Custom software is worth it when your process is a real advantage, when packaged tools force your team into workarounds that cost more than the licence, when you run multiple branches or partners who need one view of the truth, or when a product you want to sell does not exist yet. It is also the answer when the data in your business is the asset, and you do not want it living inside someone else's platform on their terms.
It is the wrong call when a packaged tool does 90 percent of the job and you have not tried it, when the process changes every month, or when the budget cannot cover maintenance after launch. Software is a living thing. If you cannot fund a care plan, build less, or buy instead. We say this on the first call because a half-built system is worse than a good spreadsheet.
Two honest limits. We do not take on enterprise programmes with large compliance regimes, and we do not build apps that exist only to raise funding without a business behind them. Our sweet spot is the owner-run Indian business with real volume, a process worth protecting, and the patience to ship in stages.
Refusals cost nothing to verify. These are the three we hold to on every engagement.
If there is no one on your side to own the system and no budget for its first year of running, we suggest a smaller step or a licence. A half-maintained system is worse than a good spreadsheet.
Large programmes with heavy regulatory regimes, BFSI core systems and government work are not our sweet spot and we say so rather than learn on your budget.
Where a wrong automated action could cost a customer, a person approves. We do not put a language model in charge of a financial or clinical decision.
Scope on paper first. Price before code. Ship in pieces you can use.
One to two weeks. We sit with the people who do the work, map every screen and rule, and deliver a written scope with a fixed price per milestone and a stack recommendation. The document is yours whether or not you build with us.
The first usable release is small and early, typically within four to eight weeks. Each milestone is demonstrated on your data, signed off against the definition of done, and only then invoiced. You can pause between milestones.
Data migration from your sheets, training for your team in their language, documentation, and a care plan for fixes and changes. Everything in your accounts, with a handover pack any developer can read.
Fixed-scope, milestone-billed. You always know what the next piece costs before we build it.
Custom builds are priced per milestone from the written scope, so the number depends on how many screens, rules and integrations you need. The scoping sprint is a small fixed fee on its own, and its output is a priced plan you can shop around. After launch, a monthly care plan covers hosting checks, fixes and small changes, with larger changes quoted as new milestones. All figures are exclusive of taxes.
If what you need already exists in our product line, you do not pay for a build at all. Our gold buying ERP is offered under licence at Rs 50,000 a year for up to three branches, setup and training included, with Rs 20,000 a year for each branch beyond three. Ask on the call and we will tell you honestly whether a licence, a packaged tool or a custom build fits your case.
Hosting, domains and third-party services are billed to your own accounts at cost. We never resell infrastructure with a margin hidden inside the fee, and you can see every rupee the platforms charge.
Tell us what your team runs on today and what breaks. We reply within 24 hours with whether you should buy, build or license, and what a first release would look like. No bot, no pressure.
No spam. No calls without consent. Just a clear plan.