ChatGPT Ads Agency Worldwide: Countries, Budgets and How to Start

• An eligibility check. Whether your company can advertise from where it is registered, whether your category is allowed, and which billing currency you will be locked into.
• Access set up the safe way. You create the account and stay its Admin. You invite us as a Member, the role OpenAI describes as able to create and manage campaigns.
• Tracking checked. OpenAI supports conversion tracking through a JavaScript Pixel and a Conversions API. We check both are recording the right action before anything is optimised against them.
• A written test plan. The budget type, the amount, the pass mark and the review date, in writing, before launch.
• The first weekly report. What was spent, what came back and what we would change, in plain language.

1. Where your company is registered. OpenAI says that to use self-serve Ads Manager, the legal entity that will advertise and be billed must be based in a country on its availability list. As of 17 October 2026 that list has 63 countries, shown in full further down this page. Where your customers are does not decide this; where your company is registered does. If your country is not listed, you can still sign up at ads.openai.com and OpenAI will tell you when it opens.

2. Your billing currency. You choose your country or region, currency and time zone when you create the account, and OpenAI says these three settings cannot be changed afterwards. The minimum daily budget depends on that billing currency. Get this right on day one: fixing it later means opening a new account.

3. Your category. OpenAI does not place ads near conversations about personal health, mental health or politics, and it does not currently allow political advertising at all. Health and financial services advertisers may be eligible, but only under OpenAI's strict criteria. If you are in one of these areas, we check before we take a fee.

1. Your admin signs up at ads.openai.com with your company's OpenAI login, using your registered business name as the Legal Name. Choose the country, currency and time zone carefully: OpenAI says they are fixed once the account exists. If the signup flow builds an ad from your website, remember OpenAI's note that ads go live once they pass review, so pause anything you are not ready to pay for.
2. You add billing on your own company card. OpenAI requires billing to be set up before any campaign can deliver.
3. You invite us under Settings, Users, Invite, with the Member role, and you stay Admin. OpenAI's own setup guide says agencies and teammates should be invited into the existing advertiser account rather than creating another.
4. We build and run the campaigns inside your account, in Ads Manager Beta, on the plan you approved.

We never hold your ad spend, and we never ask for your password. Your money goes from your card to OpenAI, and you can see every rupee, dollar or euro the platform charged.

A great many of the businesses that ask us about ChatGPT ads are registered in India and sell to customers in Dubai, London, Singapore or the United States. Here is how OpenAI's rules apply to you.

An India-registered account bills in rupees, and the minimum daily budget is 725 INR. OpenAI also says that some new self-serve accounts can at first advertise only in their home country. The account becomes eligible for other supported countries once identity verification is approved and the account reaches the required advertising spend from campaigns at home. OpenAI does not publish that spend figure, so we do not guess it; we plan for a home-market phase first.

If you want to advertise as your UAE, UK or US company instead, that company has to open and pay for its own account, in its own country and currency. We will not suggest any way around that. What we can do is run both accounts for you, side by side, with one report. For campaigns only inside India, our India page and our Bangalore page go deeper.

The platform line. Paid by your company to OpenAI, in your billing currency, from your own card. The minimum daily budget for each currency is in the table below. We never hold or mark up this money.

Our line. Either a one-time fee for a fit audit and plan, or a monthly management fee once campaigns run. We tell you the number before you commit, in writing. The fit conversation itself is free.

We agree meeting times in writing at the fit check, with one named contact on each side and a written brief confirmed by email. We work from Bengaluru on Indian Standard Time (UTC+5:30).

This is OpenAI's own list of countries where a company can use self-serve Ads Manager, last checked on 17 October 2026. OpenAI publishes it as one alphabetical list; the regional grouping below is ours, to make it easier to scan on a phone. Countries marked Coming Soon, or not listed at all, do not have self-serve access yet. Larger advertisers can contact the OpenAI Ads team directly, and for what OpenAI calls its new European markets, it points advertisers to its Ads Solutions team, agency partners or technology partners. OpenAI does not say exactly which markets that covers, so check at sign-up.

OpenAI lists 30 billing currencies for 63 countries. You choose your billing currency when you create the account and cannot change it later. If yours is not listed, we confirm it with you on the fit call before suggesting any budget. We do not convert these figures into other currencies, because exchange rates move and OpenAI bills in the currency shown.

When you create a campaign you choose a daily budget or a campaign-total budget. OpenAI recommends new advertisers start with a daily budget so they can watch delivery before committing to a total.

A daily budget is an average. OpenAI treats it as the average you want to spend per day over a seven-day period. On a single day the campaign can spend up to twice the daily budget, and over the seven-day period it will not spend more than seven times it. If you change the budget mid-week, the seven-day limit is prorated from the change to the next Sunday at midnight. The budget week runs Sunday to Saturday in your account's time zone.

A campaign-total budget sets the amount for the whole campaign, and OpenAI calls it the stricter control for total spend. One warning: if you switch a campaign from a total budget to a daily budget, you cannot switch it back. We agree in writing before launch which of the two to use.

A worked example: a daily budget of 25 USD can spend up to 50 USD on one day and no more than 175 USD over a seven-day period. That is platform spend, paid to OpenAI, not our fee.

• Home country first. Some new self-serve accounts start limited to their home country, as described above.
• Include the country you mean. To target only the United States, you must explicitly include the United States. Excluding other countries alone does not restrict delivery.
• Europe and audiences. Personalised ads are not initially available in the European Economic Area or Switzerland, so OpenAI advises avoiding custom audiences for campaigns there. That covers the EU countries plus Iceland, Liechtenstein, Norway and Switzerland, not the United Kingdom.
• Custom audiences need size. Including an audience needs at least 25,000 matched users. Exclusions can be smaller.
• City targeting where available. Beyond countries, you can target states, cities, markets and postal codes where available, and availability varies by country. New product-feed campaigns target at country level only.
• Ad language. OpenAI says an ad's language may differ from the conversation's language, and it can consider location and language settings. We write and review ads in English and turn off automatic text changes where Ads Manager allows it.
• Pricing. You pay per 1,000 views, per valid click, or run a conversion-optimised campaign billed per click or per impression. OpenAI is clear that you never pay per conversion, and says there is no recommended bid amount at this time.

OpenAI says ads may appear for people on the Free and Go plans, and that logged-out sessions can show ads that are appropriate for all audiences. Plus, Pro, Business, Enterprise and Edu accounts have no ads, and neither do accounts identified as belonging to people under 18 or Temporary Chats. Ads appear below the end of a response, labelled as sponsored and kept separate from the answer, and OpenAI states that ads do not influence what ChatGPT says. If your buyer reaches ChatGPT through a company plan, this channel may not reach them at all, wherever they are.

OpenAI says ad testing in ChatGPT started in the United States on 9 February 2026. As of 17 October 2026, its availability list shows self-serve Ads Manager in 63 countries, billing in 30 currencies. Nobody anywhere has years of results on this channel. Treat confident long-term claims from any agency, including us, with care.

Do it yourself. If your company is in a supported country and someone on your team is comfortable with Google Ads and installing a tracking tag, self-serve Ads Manager at ads.openai.com is built for you.

Go through OpenAI. Larger advertisers can contact the OpenAI Ads team for sales support. For its new European markets, OpenAI points advertisers to its Ads Solutions team, agency partners or technology partners. OpenAI does not say which markets this covers; check at sign-up.

Use an independent agency. Worth it when you want an honest eligibility and fit check, tracking that ties enquiries to spend, and reporting alongside your Google and Meta accounts. Apex is not an OpenAI partner. We are an independent team in Bengaluru, led by founder Indraa Kumar D.

• Your company is registered in a country that is not on OpenAI's list.
• You need an official OpenAI partner. We are not one.
• You are in a restricted or political category.
• You need ads written in a language we cannot review properly.
• You want promised lead numbers. Nobody can honestly promise those on an auction this young.
• You are in one of the newer European markets OpenAI routes through its own team or partners.

• Ads Manager Availability (country list, read in a real browser), read 17 October 2026
• Create Campaigns for ChatGPT Ads, read 17 October 2026
• Ads in ChatGPT, read 17 October 2026
• Ads Manager Account Setup, read 17 October 2026
• Conversion-optimized Campaigns, read 17 October 2026
• Daily Budgets, read 17 October 2026
• Conversion Measurement, read 17 October 2026

Change log

• 17 October 2026: Page published. 63 countries with self-serve Ads Manager and 30 billing currencies, checked against OpenAI's help centre.

Written and checked by Indraa Kumar D, founder, Apex Influence (LinkedIn).