Where the rate is leaning, what a normal day's swing costs or earns on held stock, and how the market mood is reading right now. Written for people who buy gold across a counter, not for retail customers.
Range-bound. No clear push either way right now, just small daily moves in both directions.
Enter your stock at its net gold weight, after stone and non-gold deductions. This gives you today's melt value at our indicative rate, and what a normal day's swing would do to it.
Most gold buying businesses hold inventory for one of three reasons: waiting for a better rate, waiting to accumulate enough weight to justify a refinery run, or simply because cash flow allowed it. The market read above only helps with the first one, and only partly.
Direction calls are probabilistic and everybody gets them wrong regularly. The daily swing figure is more useful because it is descriptive, not predictive. If a normal day moves your 1 kg holding by tens of thousands of rupees either way, that tells you how much variance you are carrying by not moving it. Compare that against your actual margin per gram. If a single day's normal swing is larger than the margin you make on the stock, then holding is a bigger bet than your core business, and it should be a deliberate decision rather than a default.
This is the part general market commentary misses for the buy side. When the rate runs hot, more of the public walks in to sell, so your acquisition volume goes up at the same time your acquisition cost goes up. When the market cools, walk-ins slow but your cost per gram improves. Your business feels both effects, and they partly cancel. A retail investor only feels the price.
Buying at an assumed purity and realising a different one at the refinery is a more common source of loss than rate timing. A one percent purity error on 1 kg is worth more than most weekly rate moves. Testing discipline beats market timing almost every time.
| Purity | Fineness | Fraction of 24K value |
|---|---|---|
| 24K | 999 | 99.9% |
| 22K | 916 | 91.6% |
| 18K | 750 | 75.0% |
| 14K | 585 | 58.5% |
For completeness, the figure you pay across the counter:
Net gold weight = gross weight − stone and non-gold weight
Melt value = net gold weight × rate per gram for that purity
Your offer = melt value − your margin and refining allowance
Nothing here is new to anyone running a counter. It is on the page so the numbers above have their basis stated openly rather than assumed.
Apex Influence works with gold buying businesses across South India on two things: getting more of the right walk-ins through the door, and running the counter on software built for this trade rather than generic billing tools.
No. It is our own indicative figure computed from the international spot price plus standard import duty and GST. Price your actual transactions against your bullion source and the IBJA benchmark. This page is for market context only.
No, and anyone who says they can is guessing. What this page gives you is the current direction lean, the size of a normal daily swing on your holding, and what the market mood usually means for counter volume. The decision depends on your cost basis, cash position and turnover, which only you know.
The rate refreshes through the day. The market read and the mood gauge recompute automatically from price momentum, RSI, position in the twelve-month range, and recent volatility.
We are a marketing and software company, not a gold business. We run marketing for gold buying businesses and we build the CRM and ERP software they use to run their counters. We do not buy, sell or broker gold, and we have no position in the market.