Free consultations produce
free-quality advice.
Every agency offers a free 30-minute call. In those 30 minutes, they're selling, not diagnosing. They hear "real estate" and pitch their real estate package. They hear "Google Ads" and quote you a management fee. They don't know enough about your business to give you useful advice, and they don't have time to find out.
Our Strategy Consultation is different. It's a 90-minute working session where we audit your current state, analyse your competitive position, map your customer journey, identify your highest-leverage growth opportunities, and produce a written strategy document with a 12-month roadmap and projected KPIs.
This is billed work. The fee is ₹15,000 for businesses spending under ₹5L/month on ads, and ₹35,000 for larger businesses. If you engage us for ongoing work, the consultation fee is deducted from your first month's retainer.
A 90-minute session.
A 12-month strategy.
Business & Revenue Audit
We start with your numbers: monthly revenue, average transaction value, lead volume, conversion rate, and customer lifetime value. We identify where revenue is coming from today, where it's leaking, and what the unit economics of growth look like in your category.
Funnel Mapping
We map your entire customer journey, from first touchpoint to signed contract or completed purchase. Every step, every drop-off point, every place where leads go cold. Most businesses discover they have two or three fixable leaks in the funnel that are costing them 40 to 60% of potential revenue.
Competitive Intelligence
We audit your top three to five competitors' digital presence: their ad strategy (via Meta Ad Library and Google Ads Transparency), their SEO footprint (keyword rankings, content volume), their pricing signals, and their conversion approach. We identify gaps you can exploit and threats you need to defend.
Audience Intelligence
Using Meta's Audience Insights, Google's Keyword Planner, and your existing GA4/Google Ads data, we profile your best customers: demographics, geography, search behaviour, and content consumption. This directly informs which channels to prioritise and how to target.
Channel Prioritisation
Not every channel is right for every business at every stage. We produce a prioritised channel recommendation: which channels to invest in first, which can wait, and which to ignore. Every call is backed by your industry benchmarks, budget, and team capacity.
12-Month Roadmap
A written document with month-by-month implementation sequence, projected lead volumes and conversion rates, estimated ad spend and management investment, and 90-day, 6-month, and 12-month revenue targets. Built on real data, not aspirational guesses.
The right consultation
for the right business.
This is right for you if:
- You're spending ₹1L+/month on ads without a clear attribution model
- You've hired two or three agencies in the past 18 months without sustained results
- You're growing but don't have a clear plan for what to invest in next
- You're planning to scale into a new market, a new product, or a new city, and you need a roadmap
- Your cost per lead has been rising and you don't know why
- Your competitors seem to be everywhere and you're trying to match them without a strategy
- You want a second opinion on your current agency's recommendations
What you'll receive:
- Pre-session questionnaire to prepare your team and maximise session time
- 90-minute working session (video call or in person, Bangalore)
- Written strategy document (15 to 25 pages) delivered within 5 business days
- Competitive intelligence report for your top 3 competitors
- 12-month implementation roadmap with projected KPIs
- 30-minute follow-up call to review the document and answer questions
- If we work together: consultation fee deducted from first retainer payment
Strategy consultation fees.
Growth Businesses
Monthly ad spend under ₹5L
- 90-minute strategy session
- Written strategy document
- 12-month roadmap
- 30-minute follow-up call
- Credited against first retainer
Scale Businesses
Monthly ad spend ₹5L+
- Everything in Growth tier
- Full GA4 + ads account audit
- Competitive intelligence (5 competitors)
- Custom KPI framework
- In-person session option (Bangalore)
- Credited against first retainer
Sessions are by appointment. We take four to six strategy consultations per month. If slots are full, you'll be waitlisted for the following month.
Frequently Asked Questions
Why do you charge for consultations when most agencies offer free calls?
Because a meaningful strategy diagnosis takes time: time to review your data, prepare a competitive analysis, and produce a written deliverable. Free consultations are sales calls. Paid consultations are working sessions. If you want a 30-minute sales pitch, we're not the right agency. If you want a clear-eyed analysis of your growth situation and a written roadmap, ₹15,000 is the entry point.
What data do I need to prepare for the session?
We send a pre-session questionnaire covering: current monthly revenue and targets, current ad spend and channels, CRM or lead tracking data if available, Google Analytics access (we'll review before the session), Google Ads and Meta Ads access (view-only), and your 3 main competitors. The more data you bring, the more specific and useful the strategy document will be.
Can I hire you for the consultation without committing to ongoing work?
Absolutely. Many clients use the consultation as a standalone deliverable. They walk away with a clear picture of their digital situation and a roadmap they can execute with their existing team or another agency. We have no expectation that a consultation leads to retained work, and we won't pitch you during the session.
How is this different from what a consultant or CA would do?
A CA looks at your finances. A strategy consultant looks at your growth levers. We focus specifically on: which channels to invest in, what your funnel looks like vs. what it should look like, how your ad accounts are performing, where your competitors are and aren't investing, and what a month-by-month implementation sequence should look like. The output is a marketing and growth strategy, not a financial or business strategy.
What happens if we decide to work together after the consultation?
The consultation fee (₹15,000 or ₹35,000) is credited against your first month's retainer. We don't require any minimum commitment period, although our results-compounding work is most effective over 6 to 12 months. We present the strategy, you decide what you want to act on, and we scope the retained engagement based on the roadmap we built together.