SEO | AI Tools

Surfer SEO: what it is, features and how to use it

By Apex Influence | Updated 17 June 2026 | Surfer

In short: Optimise content to rank, with AI. Surfer SEO analyses the top-ranking pages for a keyword and tells you how to structure and write content to compete, with an AI writer and content audit tools built in.

Maker: SurferCategory: SEOBest for: Content teams and SEOs who want data-driven on-page optimisation.

What is Surfer SEO?

Surfer SEO analyses the top-ranking pages for a keyword and tells you how to structure and write content to compete, with an AI writer and content audit tools built in.

Key features

Who it is best for

Content teams and SEOs who want data-driven on-page optimisation.

Pricing

Subscription based by usage. Check the official site for current pricing.

How a business can use Surfer SEO

Businesses use Surfer to brief writers, optimise pages to match search intent, and audit existing content. It is a tool we use in our SEO work for clients.

Not sure how to put AI to work, or how to get found inside these tools when customers ask them? That is what we do. Get a free AI visibility audit.

Get a free AI visibility audit

Surfer SEO alternatives

If Surfer SEO is not the right fit, these are worth a look:

JasperWritesonicChatGPT

Frequently asked questions

What is Surfer SEO?

A content optimisation tool that analyses top-ranking pages and guides how to structure and write content to compete, with an AI writer.

Who is Surfer for?

Content teams and SEOs who want data-driven on-page guidance rather than guesswork.

Is Surfer free?

It is subscription based by usage. Check the official site for current pricing.

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