Writing | AI Tools

Jasper: what it is, features and how to use it

By Apex Influence | Updated 17 June 2026 | Jasper

In short: An AI platform built for marketing teams. Jasper is an AI writing and marketing platform that generates on-brand copy for ads, blogs, emails and campaigns, with brand voice controls and team features.

Maker: JasperCategory: WritingBest for: Marketing teams that produce a lot of copy and need it on-brand and at scale.

What is Jasper?

Jasper is an AI writing and marketing platform that generates on-brand copy for ads, blogs, emails and campaigns, with brand voice controls and team features.

Key features

Who it is best for

Marketing teams that produce a lot of copy and need it on-brand and at scale.

Pricing

Subscription based by seats and features. Check the official site for current pricing.

How a business can use Jasper

Marketing teams use Jasper to scale content production while holding a consistent brand voice across channels. For smaller needs, a general assistant may be enough.

Not sure how to put AI to work, or how to get found inside these tools when customers ask them? That is what we do. Get a free AI visibility audit.

Get a free AI visibility audit

Jasper alternatives

If Jasper is not the right fit, these are worth a look:

ChatGPTGrammarlyClaude

Frequently asked questions

What is Jasper?

An AI writing and marketing platform that generates on-brand copy for ads, blogs, emails and campaigns, with brand-voice controls.

Jasper or ChatGPT?

ChatGPT is a flexible general assistant; Jasper is built for marketing teams with brand voice, templates and workflows. Larger teams often prefer Jasper.

Is Jasper free?

It is subscription based by seats and features. Check the official site for current pricing.

Keep exploring

All AI toolsAI Updates blogAI SEO for businessFree audit