In short: An AI answer engine that cites its sources. Perplexity is an AI search engine that answers questions in plain language and shows the sources it used. It is built for research and quick, trustworthy answers rather than open-ended chat.
What is Perplexity?
Perplexity is an AI search engine that answers questions in plain language and shows the sources it used. It is built for research and quick, trustworthy answers rather than open-ended chat.
Key features
- Direct answers with cited sources
- Focused research mode
- Follow-up questions that keep context
- Reads the live web
- Collections to organise research
Who it is best for
Research, fact-checking, and anyone who wants answers they can verify against sources.
Pricing
Has a free tier plus a paid Pro plan with stronger models and more searches. Check the official site for current pricing.
How a business can use Perplexity
Businesses use Perplexity for fast market and competitor research, and to see which sources get cited for their category. Getting your business cited inside Perplexity answers is a core part of AI SEO.
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Frequently asked questions
How is Perplexity different from ChatGPT?
Perplexity is built for search: it answers with cited sources you can click. ChatGPT is a broader assistant. Many people use Perplexity for research and ChatGPT for writing.
Does Perplexity cite sources?
Yes. Every answer shows the sources it used, which is why it is trusted for research.
Can my business get cited in Perplexity?
Yes, with the right content and authority signals. That work is called AI SEO or generative engine optimization.