In short: Google's AI, built into Search and Workspace. Gemini is Google's family of AI models and the assistant built into Google Search, the Gemini app, and Workspace apps like Gmail, Docs and Sheets. It is multimodal, handling text, images, audio and video.
What is Gemini?
Gemini is Google's family of AI models and the assistant built into Google Search, the Gemini app, and Workspace apps like Gmail, Docs and Sheets. It is multimodal, handling text, images, audio and video.
Key features
- Built into Google Search and Workspace
- Strong multimodal understanding
- Fast, low-cost models for everyday use
- Available in the Gemini app and API
- Tight integration with Google tools
Who it is best for
Teams already on Google Workspace, and anyone who wants AI inside the tools they already use.
Pricing
Free to use in the Gemini app, with paid plans for higher limits and Workspace features. Check the official site for current pricing.
How a business can use Gemini
Businesses on Google Workspace use Gemini to draft in Gmail and Docs, analyse Sheets, and get AI answers right inside Search. Because it is now the default in many Google products, your customers are already meeting it.
Not sure how to put AI to work, or how to get found inside these tools when customers ask them? That is what we do. Get a free AI visibility audit.
Get a free AI visibility auditGemini alternatives
If Gemini is not the right fit, these are worth a look:
Frequently asked questions
Is Gemini free?
Yes, it is free to use in the Gemini app with limits, and there are paid plans for more usage and Workspace features. Check the official site for current pricing.
Where can I use Gemini?
In Google Search, the Gemini app, Workspace apps like Gmail and Docs, and through the API for developers.
Why does Gemini matter for my business?
It powers AI answers in Google Search, so more customers see an AI response before your website. Showing up in those answers is the new front page.