Writing | AI Tools

Copy.ai: what it is, features and how to use it

By Apex Influence | Updated 17 June 2026 | Copy.ai

In short: AI for marketing and go-to-market workflows. Copy.ai started as an AI copywriting tool and now focuses on AI-powered go-to-market workflows, automating content, sales and marketing tasks across a team.

Maker: Copy.aiCategory: WritingBest for: Marketing and sales teams that want to automate repetitive GTM content and tasks.

What is Copy.ai?

Copy.ai started as an AI copywriting tool and now focuses on AI-powered go-to-market workflows, automating content, sales and marketing tasks across a team.

Key features

Who it is best for

Marketing and sales teams that want to automate repetitive GTM content and tasks.

Pricing

Has a free tier plus paid plans. Check the official site for current pricing.

How a business can use Copy.ai

Businesses use Copy.ai to draft campaigns, sales messages and repetitive content, and to automate parts of their go-to-market process so the team does more with less.

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Copy.ai alternatives

If Copy.ai is not the right fit, these are worth a look:

JasperWritesonicClay

Frequently asked questions

What is Copy.ai?

An AI platform for marketing and go-to-market work, from copywriting to automating sales and marketing workflows.

Is Copy.ai free?

There is a free tier, plus paid plans. Check the official site for current pricing.

Copy.ai or Jasper?

Both began as AI writers. Copy.ai leans into go-to-market workflows; Jasper into brand-led marketing content. Pick by your main need.

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