In short: AI-powered prospecting and lead enrichment. Clay is a sales and data platform that builds lead lists, enriches them from many sources, and uses AI to research prospects and write personalised outreach at scale.
What is Clay?
Clay is a sales and data platform that builds lead lists, enriches them from many sources, and uses AI to research prospects and write personalised outreach at scale.
Key features
- Lead list building and enrichment
- Pulls data from many providers
- AI research on each prospect
- Personalised message generation
- Integrates with CRMs and email
Who it is best for
Sales and growth teams running personalised outbound at scale.
Pricing
Has a free tier plus paid plans by credits. Check the official site for current pricing.
How a business can use Clay
Businesses use Clay to find and enrich the right prospects and personalise outreach without manual research, useful for B2B lead generation done well.
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Frequently asked questions
What is Clay?
A sales and data platform that builds and enriches lead lists and uses AI to research prospects and write personalised outreach at scale.
Who is Clay for?
Sales and growth teams doing personalised B2B outbound who want to skip manual research.
Is Clay free?
There is a free tier, plus paid plans by credits. Check the official site for current pricing.