Video | AI Tools

Veo: what it is, features and how to use it

By Apex Influence | Updated 17 June 2026 | Google

In short: Google's high-quality AI video model. Veo is Google's text-to-video model, known for high visual quality and, in newer versions, synchronised audio. It is available through Google's AI products and the Gemini app.

Maker: GoogleCategory: VideoBest for: Marketers and creators who want polished AI video inside the Google ecosystem.

What is Veo?

Veo is Google's text-to-video model, known for high visual quality and, in newer versions, synchronised audio. It is available through Google's AI products and the Gemini app.

Key features

Who it is best for

Marketers and creators who want polished AI video inside the Google ecosystem.

Pricing

Available through Google's paid AI plans. Check the official site for current pricing.

How a business can use Veo

Businesses use Veo for ad and social video concepts and short branded clips. Like all AI video, it is a fast first draft that a person shapes into the final asset.

Not sure how to put AI to work, or how to get found inside these tools when customers ask them? That is what we do. Get a free AI visibility audit.

Get a free AI visibility audit

Veo alternatives

If Veo is not the right fit, these are worth a look:

SoraRunwayPika

Frequently asked questions

What is Veo?

Google's text-to-video model that generates high-quality clips, with audio in newer versions, available through Google's AI tools.

How do I use Veo?

Through Google's AI products and the Gemini app on paid plans. Check the official site for current access and pricing.

Veo or Sora?

Both are top text-to-video tools. Veo sits in the Google ecosystem; Sora in OpenAI's. Pick by which tools you already use and the look you prefer.

Keep exploring

All AI toolsAI Updates blogAI SEO for businessFree audit