Video | AI Tools

Runway: what it is, features and how to use it

By Apex Influence | Updated 17 June 2026 | Runway

In short: An AI video studio for creators. Runway is an AI video platform for generating and editing video. It offers text-to-video and image-to-video generation plus AI editing tools, and is widely used by creators and studios.

Maker: RunwayCategory: VideoBest for: Creators, agencies and studios that want both AI generation and editing in one place.

What is Runway?

Runway is an AI video platform for generating and editing video. It offers text-to-video and image-to-video generation plus AI editing tools, and is widely used by creators and studios.

Key features

Who it is best for

Creators, agencies and studios that want both AI generation and editing in one place.

Pricing

Has a free tier with credits plus paid plans by usage. Check the official site for current pricing.

How a business can use Runway

Marketing teams use Runway to produce and edit short video for ads and social without a full production setup. Strong for iterating on creative quickly.

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Runway alternatives

If Runway is not the right fit, these are worth a look:

SoraVeoPika

Frequently asked questions

What is Runway used for?

Generating and editing video with AI: text-to-video, image-to-video, and AI editing tools, all in a web studio.

Is Runway free?

There is a free tier with credits, plus paid plans by usage. Check the official site for current pricing.

Is Runway good for business video?

Yes, for fast, low-cost ad and social video. For broadcast-grade work, use it alongside a human editor.

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