Video | AI Tools

HeyGen: what it is, features and how to use it

By Apex Influence | Updated 17 June 2026 | HeyGen

In short: AI spokesperson videos from a script. HeyGen creates videos of realistic AI avatars presenting your script, with support for many languages and voice cloning. It is popular for marketing, sales and training videos.

Maker: HeyGenCategory: VideoBest for: Sales, marketing and training videos at scale, especially multilingual.

What is HeyGen?

HeyGen creates videos of realistic AI avatars presenting your script, with support for many languages and voice cloning. It is popular for marketing, sales and training videos.

Key features

Who it is best for

Sales, marketing and training videos at scale, especially multilingual.

Pricing

Has a free tier plus paid plans by minutes and features. Check the official site for current pricing.

How a business can use HeyGen

Businesses use HeyGen for personalised sales videos, multilingual product explainers and training, made and updated without a studio. Great for reaching customers in their own language.

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HeyGen alternatives

If HeyGen is not the right fit, these are worth a look:

SynthesiaElevenLabsDescript

Frequently asked questions

What is HeyGen?

An AI video tool that turns a script into a video of a realistic AI avatar, in many languages, with optional voice cloning.

HeyGen or Synthesia?

Both make AI presenter videos. HeyGen is strong on personalisation and translation; Synthesia on enterprise training. Many teams trial both.

Is it free?

There is a free tier plus paid plans by minutes and features. Check the official site for current pricing.

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